So, you wanna know why you should give us all your info and become a 'nickeler? I don't blame ya!  First, you should feel comfortable knowing that we will not give anyone your private information. This is for our use only!  By providing us with your information and getting a user ID you will be able to do ALL of the following:

• get discounts and offers not available to other guests
• chat in forums and argue about who has the best pizza or salad creation (or whatever else you want to talk about!)
• get a free birthday meal
• answer polls and help decide new recipes, ingredients and more!
• get info on the latest news and events

ok, so it's really mainly about free stuff.you'll get more free stuff than people who DON'T sign up. and free is always good.